News & Events | Tasheelat Automotive Company

“BCFC” Appoints Mr. Mohsen Kassem as CEO for Automotive Companies

Manama, Kingdom of Bahrain / February 2024

Bahrain Commercial Facilities Company (BCFC) has announced the appointment of Mr. Mohsen Kassem as Chief Executive Officer of Group-owned Automotive Companies, the leading distributors of Honda, Chevrolet, GMC, Cadillac, Haval, GAC, Tank, Tasheelat Car Leasing Company and other brands.

Mr. Reyadh Yusuf Sater, Board Member of Bahrain Commercial Facilities Company and Chairman of the Automotive Companies, extended a warm welcome to Mr. Mohsen Kassem as he assumes the role of CEO at the Automotive Companies, and conveyed the unwavering confidence in Mr. Kassem’s leadership capabilities to drive growth, facilitate expansion, increase market share, and fulfill the aspirations of customers.

Mr. Reyadh Sater emphasized that the appointment of Mr. Mohsen Kassem underscores BCFC’s commitment to strengthening its leadership team by attracting top-tier talent, and to provide the necessary support and resources to achieve its set goals. Mr. Sater noted that BCFC strives to stay updated on advancements in the global automotive industry, aiming to maintain the Group’s enduring leadership in the automotive landscape of the Kingdom of Bahrain.

Mr. Mohsen Kassem conveyed his appreciation and gratitude for being selected as the CEO of the Automotive Companies and joining a leading national group. Mr. Kassem stressed his commitment to spearheading strategic initiatives aimed at modernizing and improving the service level within the automotive sector. Furthermore, Mr. Kassem emphasized the importance of activating the potential of the company’s workforce, improving competitiveness, fostering innovation, elevating customer experience and journey, and ultimately realizing the ambitious goals set forth.

Mr. Kassem stated: “Aligned with the strategic directives set forth by the Board of Directors, we are poised to channel our efforts towards strengthening the position of the automobile companies and bolstering the market position of our automotive companies, fostering innovation through robust support for cutting-edge products and services, to uphold the leadership position within the automotive industry, and proactively expand our customer base through the execution of a suite of ambitious initiatives.”

Mr. Kassem added: “Our commitment extends to the enhancement of customer loyalty and the meticulous implementation of streamlined and effective processes for both internal and external business partners,”

With over 24 years of extensive experience, Mr. Kassem boasts a distinguished track record in the automotive sector. His career has been marked by successful tenures in leadership roles at prominent companies, including General Motors and Nissan. Notably, he has demonstrated his expertise in navigating the dynamic automotive landscape, with a focus on the Gulf and Middle East markets.